Steve Penchina Greatest Hits
Ad man. Author. Photographer. The creative behind Xerox “Monks” — one of the 50 best commercials ever made.
Featured spot
Xerox
“Monks”
- “Best 50 Commercials Ever Made”The New York Times / Advertising Age
- “Top 10 Super Bowl Commercials of All Time”The New York Times / Advertising Age
The book
Who Wrote This Sh*t?!
The Rise and Fall and Rise of a Madison Avenue Lunatic
In his new Madison Avenue-meets-Larry-David autobiography, legendary ad-man Steve Penchina picks up where Mad Men leaves off and never looks back.
In the Times
All press- 1995 A New Ranking of the ‘50 Best’ Television Commercials Ever Made Stuart Elliott
- 1991 Creative Firebrand Settles In at Ketchum’s Staid Office Michael Lev
- 1989 Light Touch for Channel on Business Randall Rothenberg
- 1989 D.M.B.&B. Acquires Penchina Randall Rothenberg
- 1982 Penchina’s Direct Way Philip H. Dougherty
- 1981 A New Account for a New Agency Philip H. Dougherty
- Alka-Seltzer
- Fiat
- French Tourist Office
- Cristal d’Arques
- NBC Radio
- Burroughs (Unisys)
- CNBC
- Newsweek
- Canon
- Businessweek
- Citigroup
- Borden
- Cadbury Schweppes
- Hood Dairy
- Japan Airlines
- Jefferson-Pilot Insurance
- Hertz
- Ralston-Purina
- Fujifilm
- Mueller’s
- DLA Piper
- Wish-Bone
- KIMN Radio
- Xerox
